Terramac is a pioneer in the creation of rubber-tracked crawler carriers – specialized equipment with low ground pressures which enable them to work in places traditional wheeled equipment simply can’t. With a wide range of attachments, these machines can go almost anywhere and do almost anything.
Because of this versatility, InQuest saw an opportunity to introduce these machines to a broad range of industries, from pipeline construction to municipal waste management. Much of the target audience were unfamiliar with crawler carriers, so the key to the campaign was communicating just how quickly these machines could help streamline their operations and recoup investments.
Product Awareness Campaign
PRODUCT FAMILY LINEUP
It’s one thing to be told Terramac machines can do virtually anything. It’s another to see it in action.
“GO ANYWHERE, DO ANYTHING”