REACHING A BROADER AUDIENCE

Terramac is a pioneer in the creation of rubber-tracked crawler carriers – specialized equipment with low ground pressures which enable them to work in places traditional wheeled equipment simply can’t. With a wide range of attachments, these machines can go almost anywhere and do almost anything.

Because of this versatility, InQuest saw an opportunity to introduce these machines to a broad range of industries, from pipeline construction to municipal waste management. Much of the target audience were unfamiliar with crawler carriers, so the key to the campaign was communicating just how quickly these machines could help streamline their operations and recoup investments.

CLIENT

TERRAMAC

PROJECT

Product Awareness Campaign

PRODUCT FAMILY LINEUP

(VIDEO)

It’s one thing to be told Terramac machines can do virtually anything. It’s another to see it in action.

“GO ANYWHERE, DO ANYTHING”

(PRINT)

Our introductory campaign lightheartedly suggested that Terramac operators would love theirs so much, they might want to imagine what else they could do with them on the weekends.
Showing off the full lineup of Terramac machines and speaking to the wide range of attachments available, this ad drove home the fact that Terramac can help you “go anywhere, do anything.”

TESTIMONIAL

(PRINT)

To speak directly to pipeline contractors, we used a testimonial ad highlighting the efficiency Ace Pipeline introduced to their processes with a Terramac RT9.