REVEALING LMC TRUCK’S EMOTIONAL SIDE

LMC has been well-known in the truck restoration community as the go-to-place for hard-to-find parts for decades. But they were primarily known as just a parts store. We thought they needed to connect with their audience on a more emotional level.

Through rich storytelling via print, broadcast, web and email, we revealed their passionate understanding of trucks and truck ownership and what drives their target to “keep ’em on the road.”

PROJECT
LMC Truck Life Stories

CLIENT
LMC