KOBELCO excavators offer productivity-boosting features not found in any other machine. In fact, you could say that they’re truly BUILT LIKE NO OTHER. KOBELCO partnered with InQuest to tell their brand story as they expanded in the North American market.

InQuest developed a multi-platform campaign with this theme to introduce these game-changing innovations to the industry, including a series of print ads, digital ads, video content, a new website and mobile app, and their 2017 CONEXPO brand experience.


Brand Awareness Campaign & Videos


An overarching Built Like No Other ad introduced the campaign and set the stage for a series of ads, each detailing a different category in which KOBELCO exceled over the competition.
Additional ads in the Built Like No Other series explained KOBELCO innovations that enhance efficiency, a machine’s ability to multitask and more.
The Built Like No Other campaign even highlighted features that could help specific industries -– like operators that need demolition or mini excavators.

Fans of KOBELCO come in all types and ages. We created an activity book (in both printed and online versions) to engage with the next generation of KOBELCO operators.


A digital campaign took a humorous approach to capture the attention of owners and operators online. Messaging focused on the core innovations that set KOBELCO excavators apart.


An overarching brand video highlights each way KOBELCO is Built Like No Other.

KOBELCO’s 2017 CONEXPO presence brought Built Like No Other to life in an immersive experience. See for yourself why they were voted one of the top 10 exhibitors out of 2,900.