From utility work trucks to railroad repair units, HIPPO Multipower units are rugged, reliable and military tested mobile power solutions. To grow industry awareness of the proven performance of their products, HIPPO Multipower plugged into the brand-building expertise of InQuest Marketing.
Research indicated that versatility, durability and power were the qualities that resonated with the target audience. We created a print and digital campaign based on the idea of “Complete Package.” The message emphasized HIPPO Multipower provides all the power you need, for any job you need to do.
Brand Awareness Campaign