BRANDING INNOVATION

In an industry that historically has been slow to innovate, Georgetown Rail Equipment Company (GREX) bucks the trend. Employing cutting-edge technology, the company operates more like a tech company than a rail company.

In reinventing the GREX brand, InQuest relied on arresting imagery, bold colors and a new “Real Rail Solutions” tagline to stand out in a sea of competitors whose marketing has traditionally been behind the times.

PROJECT
Real Rail Solutions

CLIENT
GREX