Fujifilm is revolutionizing the commercial printing industry with innovative digital printing technologies that rival or exceed the speed, quality and capabilities of traditional offset printing. To help Fujifilm convince printshops that investing in inkjet technology could help them win more work, InQuest created a series of print ads.
Using imaginative subject matter – like a mermaid holding a printing plate – the ads showcase the virtues of Fujifilm’s digital solutions and break down preconceived notions about older inkjet technologies. Placed in trade publications for commercial inkjet, packaging, and sign and display printers, the visually arresting ads stood out and grabbed the attention of their target audience.
Product Awareness Campaign
The J Press 750S inkjet press pushes the envelope of inkjet technology, making it almost indistinguishable from magic.