RAISING INKJET EXPECTATIONS

Fujifilm is revolutionizing the commercial printing industry with innovative digital printing technologies that rival or exceed the speed, quality and capabilities of traditional offset printing. To help Fujifilm convince printshops that investing in inkjet technology could help them win more work, InQuest created a series of print ads.

Using imaginative subject matter – like a mermaid holding a printing plate – the ads showcase the virtues of Fujifilm’s digital solutions and break down preconceived notions about older inkjet technologies. Placed in trade publications for commercial inkjet, packaging, and sign and display printers, the visually arresting ads stood out and grabbed the attention of their target audience.

CLIENT

Fujifilm

PROJECT

Product Awareness Campaign

WIDE FORMAT

Able to print lifelike imagery on virtually any type of surface, Fujifilm Acuity series printers invite customers to open their doors to a new business opportunity.

PRODUCTION INKJET

The J Press 750S inkjet press pushes the envelope of inkjet technology, making it almost indistinguishable from magic.

CORRUGATED

With the Fujifilm Onset X3, your options for printing on corrugated are limited only by your imagination.

PLATES & IMPRINTING

Who better than a mermaid to espouse the benefits of Flenex FW, a faster, higher-quality and more eco-friendly way of producing flexographic plates.
Speed is what the Samba print bar is all about, adding variable-speed data to print jobs at the speed of their existing flexo press.