INNOVATING FUJIFILM USA’S VISION

Whether you’re marketing to graphic artists or commercial printers, your ads must capture their attention. To give Fujifilm USA an upper hand in trade publications, InQuest launched a campaign that embraced the unexpected. From mermaids holding printing plates to open doors in the forest, these ads have stopping power.

Bold use of color with dark backgrounds frame these images further emphasizing that Fujifilm delivers uncompromising quality with their technology –which produce near-photographic prints with awe-inspiring color clarity. Subtle headlines and limited copy drove viewers to the Fujifilm website to answer their curiosity and learn more about Fujifilm USA.

PROJECT

Acuity Ad Campaign

CLIENT

Fujifilm