Freightquote by C.H. Robinson is a freight logistics provider that primarily serves small business customers. Because their clients typically ship infrequently, Freightquote needed a marketing strategy to keep them top-of-mind and ensure they’re the first place customers come when they have shipping needs.
To accomplish this, InQuest developed a comprehensive content marketing strategy for each core audience, typically taking the form of white papers, infographics or videos. This positions Freightquote as industry experts customers could come to any time they faced a shipping challenge.
Flatbed White Paper
Informative video content helps alleviate pain points for customers and customer support personnel alike. This video explains the information customers need to know about their shipment before seeking a quote.