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As the digital landscape changes, so does the landscape of content marketing. And in today’s fast-paced world, video is king in the digital space. A report from Cisco states that by 2019, 80% of global internet consumption will be video content.

So, if a picture is worth 1,000 words, how much is a video worth? These staggering statistics prove why video is being hailed as the future of content marketing.

Social Media

  • Social video generates 1,200% more shares than text and images combined (SmallBizTrends)
  • Video posts have 135% greater organic reach than photo posts on Facebook (Social Bakers)
  • 64% of consumers purchase after watching branded social video content (Tubular Insights)
  • YouTube reaches more 18-49 year-olds on mobile alone than any cable network in the United States (YouTube)
  • Native videos on Twitter drive 2.5x replies, 2.8x retweets, and 1.9x favorites than third party players (Twitter)
  • Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts (Livestream)


  • Including a video on a landing page can increase conversion rates by 80% (Unbounce)
  • Video drives a 157% increase in organic traffic from search engines (Brightcove)
  • After watching a video, 64% of users are more likely to buy a product online (Hubspot)
  • Companies using video enjoy 41% more web traffic from search than non-users (SmallBizTrends)
  • Retail website visitors who watch a video stay two minutes longer (Comscore)


Including video in email campaigns can boost click-through rates by 200-300% (Hubspot)
Using the word “video” in an email subject line boosts open rates by 19% (Syndacast)
Email subscriber dropout is reduced by 75% when video is incorporated (Eloqua)

Is video marketing worth it?

Yes. If you need more convincing, Wyzowl’s State of Video Marketing survey shows that:

  • 94% of businesses see video as an effective tool
  • 83% of those using video thinks it gives them a good ROI
  • 81% saw an increase in sales and 53% say support calls were reduced

And video marketing doesn’t stop there! Here are other ways to push the envelope and give customers the opportunity to experience your brand through video.

Erica Lopresti

Author Erica Lopresti

Erica is an Account Executive at InQuest Marketing. She leads key marketing discussions with clients and works closely with internal teams to ensure projects are completed on time, on budget, and to client standards. Her favorite agency memory came when her client was recognized as a Top 10 exhibitor out of 2,800 at a major industry tradeshow. Erica's hobbies include drawing (her go-to mediums are charcoal or pencil) and traveling (Thailand is next on her list).

More posts by Erica Lopresti

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