Strategy
June 5, 2018

5 (Free) Tools for Online Marketers

I like free things, marketing and being helpful, so I decided to combine that list…
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Strategy
May 3, 2018

While Millennials Value Popularity, Gen Z Prioritizes Privacy

With all the data breaches and the Facebook privacy scandal in the past few months…
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DigitalNews
April 20, 2018

How Hootsuite Is Changing Following Facebook and Instagram’s API Updates

We recently covered Facebook’s privacy and algorithm changes and gave our tips for how advertisers…
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Strategy
April 10, 2018

4 Traits of a Successful Social Media Marketer

When I graduated college in spring 2009, Facebook had yet to introduce the “Like” button…
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DigitalNews
April 5, 2018

What Advertisers Need to Know in the Wake of Facebook’s Privacy Scandal

Since the 2016 election, Facebook has been a lightning rod for anxieties and outrage surrounding…
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Strategy
February 1, 2018

Marketing to the Modern Bride or Groom

My life changed forever recently when I (ahem, finally) got engaged. My fiancé dropped down…
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Digital
January 25, 2018

How to Get Started on a Content Marketing Strategy

“Content marketing” is a term you’ve probably heard a lot over the past few years,…
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Digital
January 18, 2018

Get Found: How to Optimize Your Google Business Listing

When was the last time you reviewed your business listing in Google My Business? I’m…
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DigitalStrategy
January 1, 2018

Video Statistics and the Future of Content Marketing

As the digital landscape changes, so does the landscape of content marketing. And in today’s…
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Creative
December 20, 2017

Get the Most Out of Your Agency with Great Feedback

You may have never thought about it, but when you work with an agency, you’re…
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Strategy
December 17, 2017

What is Nostalgia Marketing and Why Do Consumers Love It?

As the saying goes, “history always repeats itself,” so I’m not sure why I was…
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Strategy
December 7, 2017

Cyber Monday: Consumer Behavior and Retailers’ Need for Mobile Presence

It’s been a big holiday season for online retailers and retailers with e-commerce – and…
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Taylor Swift in crowd taking picture
Strategy
November 17, 2017

Taylor Swift: The Retention Marketing Genius

I am absolutely NOT what one would call a “Swifty” (AKA Taylor Swift super fan).…
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woman carrying bag with black friday written on the side
News
November 9, 2017

5 Interesting Facts about Black Friday and its Origin

Historically, Black Friday was the kick-off of the holiday shopping season. But today, we see…
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notepad with pen
Strategy
November 6, 2017

Developing Your 2018 Marketing Budget

Every year, marketing departments face the same challenge: developing budgets that flow up to overall…
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man looking through magnifying glass
Digital
October 26, 2017

How to Make PDFs SEO-Friendly

Think about the PDFs you’ve added to your website. Your list likely includes documents like…
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