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I was recently part of a conversation about identifying the things we could be doing better to build stronger relationships with our clients. We are partners with them and can create even better things together. As we talked, a thought hit me…we need to do a better job of nurturing all of our relationships. Period.

Before you stop reading, because this does apply to you too, think about your day-to-day communications with your friends, your family and your client contacts. Do you talk to them, or do you email and text them? In the past ten years, we have become the people who email and text. How many times have you been talking to someone in person and they get a text and while not even knowing who it is, they stop listening and go to the text? It must have been more important than what you were saying, right? How did that make you feel? Contrary to what you might think, we are not good at multitasking.

Next time you are in a restaurant, look around. Yep, most will be looking at their phones instead of talking with each other, listening, learning and sharing things on their minds. When we stop talking with each other, the personal touch is gone and that means that relationships don’t grow, they diminish. The relationships can become reduced to misinterpreted texts that might not be warmed up with “haha” at the end.

Take a personal challenge. Break away from your acquired habits of always being in constant connection to your texts, email, Facebook or Twitter. It will be OK. You will survive. Then, take the time to nurture a relationship that needs attention. Whether with a friend, significant other or client, use your phone to call them or go see them and leave your mobile device in a drawer. Talk with them and laugh with them. Pay attention to them.

Now call your mom.

Scott Williams

Author Scott Williams

Scott is Director of Account Services at InQuest Marketing. He leads the charge on many of the agency's larger B2B accounts. Scott makes a mean omelet and once rode in a race car with Mario Andretti.

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