Category

Strategy

Strategy
April 10, 2018

4 Traits of a Successful Social Media Marketer

When I graduated college in spring 2009, Facebook had yet to introduce the “Like” button…
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Strategy
February 1, 2018

Marketing to the Modern Bride or Groom

My life changed forever recently when I (ahem, finally) got engaged. My fiancé dropped down…
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DigitalStrategy
January 1, 2018

Video Statistics and the Future of Content Marketing

As the digital landscape changes, so does the landscape of content marketing. And in today’s…
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Strategy
December 17, 2017

What is Nostalgia Marketing and Why Do Consumers Love It?

As the saying goes, “history always repeats itself,” so I’m not sure why I was…
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Strategy
December 7, 2017

Cyber Monday: Consumer Behavior and Retailers’ Need for Mobile Presence

It’s been a big holiday season for online retailers and retailers with e-commerce – and…
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Taylor Swift in crowd taking picture
Strategy
November 17, 2017

Taylor Swift: The Retention Marketing Genius

I am absolutely NOT what one would call a “Swifty” (AKA Taylor Swift super fan).…
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notepad with pen
Strategy
November 6, 2017

Developing Your 2018 Marketing Budget

Every year, marketing departments face the same challenge: developing budgets that flow up to overall…
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excavators at a trade show
Strategy
October 12, 2017

The Key to Maximizing Your Next Trade Show Exhibit

This fall, planning for your next trade show is likely in full swing. From developing…
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