Category

Strategy

Strategy
May 16, 2019

What’s the point of a discovery phase?

Why are agencies responding to your RFP with a “Discovery Phase”? Developing a relationship with…
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Strategy
March 20, 2019

The Value of Local Sports Sponsorships

The value of sports sponsorships in North America is expected to surpass $18 billion in…
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Strategy
February 12, 2019

What to Expect When Budgeting for Video

Surprise! Video is in demand. If you've talked to a client about content, you're probably…
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Strategy
January 17, 2019

Why Brand Strategy Comes First

Over the years we’ve seen many advertising agencies become more and more specialized. With every…
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Strategy
August 21, 2018

Why Should You Care? Implementing Cause Marketing

As marketers, we are consistently in search of fresh new ideas to cut through the…
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Strategy
June 5, 2018

5 (Free) Tools for Online Marketers

I like free things, marketing and being helpful, so I decided to combine that list…
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