Category

Creative

Creative
November 21, 2018

Our 5 Favorite Rebrands & Refreshes of 2018

In 2018, there were a few brands that reinvented their identity exceptionally well, including some…
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Creative
June 20, 2018

It’s 2018. Why are advertisers still selling features and not benefits?

Are you educating your target audience or enticing them? Let’s be clear. Informing a prospect…
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Creative
December 20, 2017

Get the Most Out of Your Agency with Great Feedback

You may have never thought about it, but when you work with an agency, you’re…
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notepad and coffee mug
Creative
March 9, 2017

Learning to Love Your Writer

Everyone can write. And that’s a great thing – you’re not going to survive long…
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Creative
September 1, 2016

Creative Inspiration – Why You Need to Get Out of the House

When was the last time you had a great idea or found new inspiration while…
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Creative
June 23, 2016

So You Think You Can Write Copy?

I’m naturally biased. I think every piece of customer-facing copy should be at least run…
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Creative
March 31, 2016

April Fool’s Day: Looking Back on Some of the Best

With April Fools’ Day upon us once again, we thought it would be a perfect…
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Young boy standing next to a sketched version of Maslow's Hierarchy, and pointing to a sketched lightbulb.
Creative
March 10, 2016

Want creative employees? Get rid of the barriers.

If you ask someone what inspires creativity, they’ll almost certainly produce some sort of list…
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