All Posts By

Melissa Slack

News
October 15, 2019

How to Work Around Facebook’s Now-Default Campaign Budget Optimization

Any time Facebook makes an update- be it design, algorithm or feature- users grumble and…
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Strategy
August 13, 2019

Does Your Brand Have A Content Mission Statement?

We’ve all been guilty of “putting the cart before the horse” at one time or…
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Digital
June 19, 2019

Uncommon Platforms to Expand Your Social Presence

If I ask you what platform first comes to mind when you think of social…
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Digital
April 1, 2019

5 Reasons Your Business Should Start a Podcast

Humans love great stories. The practice of storytelling is hardwired and universal, spanning cultures and…
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Digital
March 5, 2019

4 Tips for Optimizing Native Social Video

You already know that video content is king, especially on social media platforms. Videos are…
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Digital
November 13, 2018

Which Types of LinkedIn Content Engage Audiences the Most?

In my last article, I provided four easy steps to update your company's LinkedIn profile.…
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Digital
September 4, 2018

4 Easy Steps to Optimize Your LinkedIn Company Page

When was the last time you reviewed your company’s LinkedIn profile? If it’s been awhile,…
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Strategy
June 5, 2018

5 (Free) Tools for Online Marketers

I like free things, marketing and being helpful, so I decided to combine that list…
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Strategy
April 10, 2018

4 Traits of a Successful Social Media Marketer

When I graduated college in spring 2009, Facebook had yet to introduce the “Like” button…
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Digital
January 18, 2018

Get Found: How to Optimize Your Google Business Listing

When was the last time you reviewed your business listing in Google My Business? I’m…
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