All Posts By

Joe Myers

woman carrying bag with black friday written on the side
November 9, 2017

5 Interesting Facts about Black Friday and its Origin

Historically, Black Friday was the kick-off of the holiday shopping season. But today, we see…
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July 20, 2017

Why Brands Fail – Don’t Become Irrelevant

Why brands fail is a question senior management asks repeatedly and, no doubt, is cause…
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March 30, 2017

Why Some Big Brands Pull April Fool’s Day Pranks

No one is exactly certain of the origin of April Fool’s Day. Some historians have…
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March 17, 2016

Research: Qualitative vs. Quantitative

What’s the difference and when to use which method. Marketers often debate which form of…
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