All Posts By

Jessica Crozier

Digital
October 26, 2018

How to track social conversions using Facebook pixels

If you’re reading this, you’ve probably at least heard about Facebook pixels. You may have even experimented with placing one on your website. Or it might be the case that…
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Media
June 12, 2018

7 things to consider when prioritizing your marketing channels

We talk a lot about a lot of different ways to reach your customers. There…
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Digital
January 25, 2018

How to Get Started on a Content Marketing Strategy

“Content marketing” is a term you’ve probably heard a lot over the past few years,…
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lap top with public relations written on it
Digital
October 5, 2017

The Intersection of Public Relations and Social Media Marketing

When we think of public relations (PR), we typically think of media relations. This person…
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prssa
News
March 2, 2017

Are professional development organizations worth the time investment?

Since my college days, I’ve always been an involved member of professional development groups –…
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Strategy
August 11, 2016

7 Steps for Getting Started with Influencer Marketing

Influencer marketing is the concept of partnering with key individuals who, through their personal content,…
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