All Posts By

Jessica Crozier

Strategy
May 16, 2019

What’s the point of a discovery phase?

Why are agencies responding to your RFP with a “Discovery Phase”? Developing a relationship with…
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Strategy
March 20, 2019

The Value of Local Sports Sponsorships

The value of sports sponsorships in North America is expected to surpass $18 billion in…
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Digital
October 26, 2018

How to track social conversions using Facebook pixels

If you’re reading this, you’ve probably at least heard about Facebook pixels. You may have even experimented with placing one on your website. Or it might be the case that…
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Media
June 12, 2018

7 things to consider when prioritizing your marketing channels

We talk a lot about a lot of different ways to reach your customers. There…
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Digital
January 25, 2018

How to Get Started on a Content Marketing Strategy

“Content marketing” is a term you’ve probably heard a lot over the past few years,…
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lap top with public relations written on it
Digital
October 5, 2017

The Intersection of Public Relations and Social Media Marketing

When we think of public relations (PR), we typically think of media relations. This person…
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prssa
News
March 2, 2017

Are professional development organizations worth the time investment?

Since my college days, I’ve always been an involved member of professional development groups –…
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