March 29, 2021
How to choose a micro-influencer that’s right for your brand
If you’ve decided to try incorporating micro-influencer partnerships into your marketing strategy, the next big…
February 1, 2021
One question to ask before investing in a Super Bowl ad buy
When the estimated 110 million viewers tune into the Big Game Feb. 7, they’ll be…
November 21, 2019
Optimizing Content for Voice Search
Voice search is here and it’s here to stay. Basically everyone has a smart phone,…
June 25, 2019
What in the $%#! is a Schema Markup?
Schema markup is an SEO term that might get tossed around in a meeting you're…
June 14, 2019
How to Write Case Studies That Win Business
When a potential customer browses your site, parses through your reviews, or otherwise tries to…
May 16, 2019
What’s the point of a discovery phase?
Why are agencies responding to your RFP with a “Discovery Phase”? Developing a relationship with…
May 12, 2019
What makes a premium brand?
What makes a premium brand? The definition of the word premium is hard to nail…
May 10, 2019
Media Buying – Not for the Faint of Heart
If you grew up wanting to be say, a doctor, the path forward was very…
