Being in account management, I’m often asked by my friends, “So what do you actually do at your job?” The short answer is, keep my clients happy and get stuff done. In order to keep your clients happy, you have to get projects done, and get them done right. You never want your projects to stall, but sometimes they do. Here are three common issues that cause projects or client relationships to stall and how to prevent them.
There’s nothing worse than having 12 rounds of revisions on a project, or worse, starting over from scratch. Usually when something like this happens, miscommunication is the culprit. Whether it’s the way you explained the project to your team, or the info from your client was unclear or interpreted incorrectly, miscommunication is the easiest issue to fix.
ASK QUESTIONS and encourage others to ask you any questions they may have. I’d much rather hop on a phone call for 10 minutes to get or provide more clarity on a project than waste multiple days on revisions.
Poor Time Management
As an account manager, having great time management and staying organized is huge. If time management isn’t your strength, things will fall through the cracks and cause projects to be rushed.
People manage their time and workload in many different ways. This article from The Creativity Post, for example, gives 21 time management tips to hack productivity. But I’ve found that the following three tips are really effective ways to manage my time – and you might, too.
- Every Monday, make a daily to-do list for each day of the week. Make sure each of those tasks gets done – yes, even if you have to stay a little late one day. 🙂
- Set reminders on your calendar to work on a certain task at a certain time.
- Incentivize yourself. For example, finish three of your to-do list items before rewarding yourself with an afternoon snack.
Other, Hotter Projects Pop Up
Sometimes you’ll be hard at work, working on a large project, when you get a phone call from a client with a laundry list of *hot* projects. Then, a few days or weeks go by and you haven’t touched that first project in a while. When you’re wrapped up in a bunch of hot projects simultaneously, time management can be challenging.
There are definitely ways to prevent the stalling of a project in situations like this. For example, when making your to-do list, make sure one small aspect of that larger project is on your list every day, and make it a priority to get it done.
There’s no better feeling than completing a project that went smoothly and impressed your client. Good projects = happy clients. Happy clients = one happy account manager.
Want to know what goes on inside our agency, or what it takes to be a good account manager? Check out past InQuest Marketing blog posts.