August 13, 2019
Does Your Brand Have A Content Mission Statement?
We’ve all been guilty of “putting the cart before the horse” at one time or…
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Does Your Brand Have A Content Mission Statement?
We’ve all been guilty of “putting the cart before the horse” at one time or another. It’s especially easy to…
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July 8, 2019
How to Repurpose Print and Digital Content Across Platforms
Getting extra life out of your content doesn’t have to be hard, and it can…
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June 25, 2019
What in the $%#! is a Schema Markup?
Schema markup is an SEO term that might get tossed around in a meeting you're…
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June 19, 2019
Uncommon Platforms to Expand Your Social Presence
If I ask you what platform first comes to mind when you think of social…
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June 14, 2019
How to Write Case Studies That Win Business
When a potential customer browses your site, parses through your reviews, or otherwise tries to…
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June 5, 2019
The Case for Influencer Marketing
Kylie Jenner, Cameron Dallas, Liza Koshy and Jake Paul. If any of these names sound…
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May 23, 2019
What is TikTok and why should brands care?
We’ve all been there. Scrolling through Facebook or Twitter only to stumble across a young,…
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May 16, 2019
What’s the point of a discovery phase?
Why are agencies responding to your RFP with a “Discovery Phase”? Developing a relationship with…
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May 12, 2019
What makes a premium brand?
What makes a premium brand? The definition of the word premium is hard to nail…
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May 10, 2019
Media Buying – Not for the Faint of Heart
If you grew up wanting to be say, a doctor, the path forward was very…
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April 30, 2019
How to Reach Rural Customers
Whether a regional hospital, farm supply store or any other B2C company looking to market…
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April 23, 2019
Instagram Checkout: Social Commerce for Brands
You may have heard the buzz around Instagram Checkout last month, but what does that…
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April 3, 2019
How to Optimize SEO for Ecommerce
Whether you are building a new ecommerce website or you want to increase performance of…
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April 1, 2019
5 Reasons Your Business Should Start a Podcast
Humans love great stories. The practice of storytelling is hardwired and universal, spanning cultures and…
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March 29, 2019
What Gen Z Expects From Your Web Experience
Gen Zers (folks born after 1997) are already dramatically changing the marketing landscape. By 2020,…
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March 20, 2019
The Value of Local Sports Sponsorships
The value of sports sponsorships in North America is expected to surpass $18 billion in…
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March 14, 2019
How to Write Copy for Websites
It amazes me that sometimes I arrive at a website and I have no idea…
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March 5, 2019
4 Tips for Optimizing Native Social Video
You already know that video content is king, especially on social media platforms. Videos are…
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February 27, 2019
Demystifying Digital Buzzwords
Every industry has buzzwords and terminology easily thrown around by those that understand it. Buzzwords…
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February 19, 2019
What is Connected TV, and What Are Its Advantages?
What even is Connected TV? Let’s start with a definition of Connected TV (also known…
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