January 17, 2019
Why Brand Strategy Comes First
Over the years we’ve seen many advertising agencies become more and more specialized. With every…
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Why Brand Strategy Comes First
Over the years we’ve seen many advertising agencies become more and more specialized. With every new digital avenue, niche and…
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January 15, 2019
Throwback: Rebranding from the Inside Out
This blog is a repost from a couple of years back, but we thought it…
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January 14, 2019
Shifting Focus to Digital
Today’s media landscape is ever-evolving, which requires continuous learning on our part. As we transition…
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January 8, 2019
Breaking Down IQ’s New Brand Look
Brand Colors This iteration of our identity sees the continuation of our classic IQ Orange.…
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January 3, 2019
How we knew it was time for a rebrand
Recently, you may have noticed that we’ve updated our look! After nearly a decade with…
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December 31, 2018
New year, new InQuest. President Brian Olson talks 2019 plans for the agency.
Thank you to our friends, family, and partners. As 2018 comes to a close, we…
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December 7, 2018
InQuest Reacts to Hootsuite’s 2019 Social Trends Webinar
This week our social media team listened in on Hootsuite’s webinar, “Social Trends You Can…
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November 21, 2018
Our 5 Favorite Rebrands & Refreshes of 2018
In 2018, there were a few brands that reinvented their identity exceptionally well, including some…
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November 13, 2018
Which Types of LinkedIn Content Engage Audiences the Most?
In my last article, I provided four easy steps to update your company's LinkedIn profile.…
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November 8, 2018
Paid social is not optional.
Heading into 2019, paid social is not a choice -- it’s mandatory. Organic content is…
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November 1, 2018
Advertisers must not ignore mobile in 2019.
Mobile is taking over. It’s no surprise that going digital is the future of marketing,…
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October 26, 2018
How to track social conversions using Facebook pixels
If you’re reading this, you’ve probably at least heard about Facebook pixels. You may have even experimented with placing one on your website. Or it might be the case that…
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September 20, 2018
InQuest Responds: 4 Forbes’ Digital Marketing Trends
This week we’re trying out a new style of content. In the past, we’d often…
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September 4, 2018
4 Easy Steps to Optimize Your LinkedIn Company Page
When was the last time you reviewed your company’s LinkedIn profile? If it’s been awhile,…
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August 29, 2018
5 Ways to Squeeze More Out of Your Content Calendar
Sometimes, it seems like there’s just not enough content to go around. If, like me,…
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August 21, 2018
Why Should You Care? Implementing Cause Marketing
As marketers, we are consistently in search of fresh new ideas to cut through the…
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August 14, 2018
How to Get the Most Out of Your SEM Budget
As the world of marketing marches further into the digital era, more eyes are turning…
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July 12, 2018
Beat Social Media Burnout: 5 Steps to Practice Digital Wellness
When your job requires you to be online all the time, especially using social media,…
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June 20, 2018
It’s 2018. Why are advertisers still selling features and not benefits?
Are you educating your target audience or enticing them? Let’s be clear. Informing a prospect…
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June 12, 2018
7 things to consider when prioritizing your marketing channels
We talk a lot about a lot of different ways to reach your customers. There…
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