Full-Service Marketing Agency | Connecting Brands with Customers

Price Chopper
Retail
B2C

Kobelco
Manufacturing & Distribution
B2B

The VMC Group
Manufacturing & Distribution
B2B

Notre Dame de Sion
Education
B2C

Mosaic Life Care
Healthcare
B2C & B2B

Starlight Theatre
Non-Profit Theatre
B2C

EAT Barbeque
BBQ Product Distribution
B2C

McLanahan Corporation
Engineering & Manufacturing
B2B

Frontier Justice
Retail
B2C

Fujifilm Inkjet
Manufacturing & Distribution
B2B

GREX
Rail Maintenance
B2B

EAT Barbeque - Brand Development

Most barbecue champions keep their recipes close to the vest. Rob Gray is not like most barbeque champions. When he was looking to brand his line of barbecue rubs and sauces, InQuest saw the pitmaster’s resume of leading the national BBQ team since 2006 and knew he was the brand. We designed a modern new logo/slogan, package design, website and launch strategy - including helping him gain distribution at a major retailer.

EAT BBQ Brand Development

EAT Barbecue - Ecommerce

Bringing great barbecue to the masses meant offering EAT Barbecue products for sale online. However, selling a single bottle of sauce at a time wasn’t going to prove profitable. Through customer research, we developed sauce and rub bundles to increase the average cart size while inspiring customers to try new products and drive brand loyalty.

EAT Barbeque Ecommerce

Kobelco - Brand Revival

In the early 2000s, KOBELCO entered into a 10-year marketing alliance with another construction equipment manufacturer. During that 10 year period, their market share fell dramatically. At the conclusion of the agreement, KOBELCO desired to revive their brand in the North American market under their own name. They came to InQuest and challenged us to let North America know their brand was back and better than ever.

The brand reintroduction coincided with ConExpo, a major industry trade show. After developing a homecoming theme for their booth, we quickly set to work transforming it into a football stadium sure to stop attendees in their tracks.

Kobelco Print Ad - Brand Revival

Kobelco - Animation Work

KOBELCO faced much misinformation in the market when they returned to rebuild their North American presence. To make a statement about how they were back and here to stay, InQuest developed an animated video that transformed a KOBELCO excavator into The Beast, a hulking behemoth made from the schematics of actual KOBELCO parts. Displayed every 15 minutes during the ConExpo trade show, its high production value and attention grabbing content let attendees know KOBELCO was a serious contender ready to take on the toughest jobs you could throw at it.

Kobelco - Beyond the Beast

The Beast served his purpose to reintroduce the brand, but his life span was limited and brand messaging needed to evolve. Research showed KOBELCO excavators are built with exclusive features and an attention to detail not found in competitors’ machines. New brand ads based around the campaign theme, “Built Like No Other,” draws attention to these facts while maintaining some of the attitude of the Beast. The print and web ads drive customers to a landing page where they can learn more about these exclusive features and are invited to have a KOBELCO representative reach out to them.

Kobelco Print Ad - Built Like No Other

McLanahan Corporation - Branding - Website

When McLanahan Corporation, a sixth generation manufacturer of processing equipment, wanted to make a splash at a trade show, they consulted with InQuest. This was McLanahan's first time working with an agency, and they had done very little previous marketing, so we first had to define and create their brand identity. We developed the theme, “Do More,” using larger-than-life customer testimonials that shot straight to the heart of what customers wanted from their equipment. It extended beyond the trade show to become a campaign theme throughout print, collateral and online work.

McLanahan Corporation Branding- Website

McLanahan Corporation - Branding - Print

When McLanahan Corporation, a sixth generation manufacturer of processing equipment, wanted to make a splash at a trade show, they consulted with InQuest. For a company that was working with an agency for the first time and had done little previous marketing, that first meant defining and creating a true brand identity. The theme we developed, “Do More,” used larger-than-life customer testimonials and shot straight to the heart of what customers wanted from their equipment. It extended beyond the trade show to become a campaign theme throughout print, collateral and online work.

McLanahan Corporation Branding - Print

McLanahan Corporation - Video

Building a brand behind McLanahan meant defining it to current employees and customers. InQuest built an anthem video to help build excitement around the direction our marketing efforts were taking the company.

The VMC Group - Digital

The VMC Group manufactures hundreds of vibration and noise dampening products for applications ranging from aerospace to construction. Our challenge was to organize and present the detailed information of those products online in a way that made it easy for clients to access. We designed a comprehensive online presence for them that not only included a redesigned site that was more versatile and functional, but also companion websites, social media management and more.

The VMC Group Website

The VMC Group - Collateral

As a thriving business actively acquiring new businesses and technologies, VMC needed brochures and other sales materials that could be continually updated and repurposed to suit their needs. To solve this issue, InQuest created a brand look and brand standards that could be carried over into new brands and products as they’re acquired.

The VMC Group Collateral

Price Chopper - Loyalty Program

In the mid-90s and with our help, Price Chopper became one of the first grocers in the nation to launch a loyalty card program. After years of leveraging the card for discounts, the card program was revived when partnering with a regional convenience store brand allowing shoppers to earn discounts on future gas purchases.

After several years of growth with our fuel partner, we determined we needed to add excitement to the program and freshen it up. Consumer research concluded that some customers preferred the option to earn discounts on their grocery purchases instead of fuel. After planning and launching the new benefits, the loyalty program was invigorated with increased engagement, new enrollments and growth in basket size.

Price Chopper - Digital Management

Content is king in today’s consumer markets which is why InQuest Marketing is a tightly integrated member of the Price Chopper marketing team. Each and every Price Chopper Facebook post, Pinterest pin, YouTube video, tweet and all other digital content is generated by our team. We execute paid online media to reach customers using highly targeted methods like Pandora ads. In addition, our propriety Ad Builder software integrates customer transaction data with weekly ad items to dynamically deliver more 1 million emails each month.

Price Chopper Facebook Management

Price Chopper - Data & Analytics

Merging loyalty card and cash register data, our account team is able to mine Price Chopper data all the way down to individual customer and product levels. A digital dashboard makes it easy to interpret vital information like average basket size and the number of customers over a given time. With this tool, we can assess the success of sales and marketing efforts, spot shopping trends and make educated decisions about steps to take in the future to capitalize on potential opportunities.

Frontier Justice - Brand Development

Frontier Justice represented the opportunity to build a brand from the ground up. As a pioneer of the “guntry club” experience, it’s much more than just a firearms store, gun range or boutique clothing store – it’s a way of life. The brand InQuest has crafted reflects their core tenets of “faith, family and freedom.”

Frontier Justice Brand Development

Frontier Justice - Social Media Management

The culture built around the Frontier Justice concept is a social one. Firearms owners engage with one another to trade tips, discuss their weapons and even brag about their shooting abilities. At InQuest, we manage every aspect of their social media presence. By helping lead the discussion, we make sure our client remains a relevant part of the conversation.

Frontier Justice Social Media Management

Frontier Justice - Event Marketing

You only get one opportunity to make a first impression. As a startup business, Frontier Justice needed to make a big impact with their grand opening on a smaller budget – and had to make sure they did it right. They relied on InQuest to help make it happen. We created excitement leading up to the grand opening with traditional advertising tactics, as well as unique opportunities like live radio remotes on sports radio stations. Then we stayed on hand throughout the even to ensure it was a huge success.

Frontier Justice Event Marketing

Notre Dame de Sion - Strategic Planning

Notre Dame de Sion School desired to unite their school (grade school campus and high school campus) under one strong brand position. As a not-for-profit, Sion needed a partner that could deliver on their marketing needs while being respectful of their budget. After conducting market analysis, we discovered that Sion separates itself from other private educational opportunities in the market in several important areas. The resulting strategic plan leverages those key differentiators.

Notre Dame de Sion Strategic Planning

Notre Dame de Sion - Collateral

Throughout the year, Sion reaches out to a wide audience that includes the families of current and potential students, as well as donors, alumni and other community members. InQuest creates and manages all of this print collateral. We ensure that the look and feel of each newsletter, brochure or post card is consistent with the Sion brand messaging and aesthetic.

Notre Dame de Sion Collateral

Mosaic Life Care - Brand Strategy

While Mosaic Life Care was already an established brand when we took over as agency of record, they did suffer issues with low awareness in the market. Few people knew what Mosaic was or the wide range of care services they offered. Our strategic planning focuses on defining the brand for the audience and creating overall awareness in a new market.

Mosaic Life Care Brand Strategy

Mosaic Life Care - Mass Awareness

The best way to get your message out into the market is often to employ every tool at your disposal. To educate the target audience about Mosaic and its services, the marketing channels we utilized ran the full gamut and included print, TV, radio, direct mail and digital. In an effort to provide the greatest value for our client, we worked to zone the media buy as much as possible to hit more of the consumers in the target market, and minimize waste promoting to consumers in geographies outside of their core market area.

Mosaic Life Care - Digital

Serving diverse communities that range in both size and demographics, it's a big challenge to get Mosaic’s message delivered to the right audience in the right way. We explored and tested a wide range of media tactics and discovered success with paid search, digital radio ads and other non-traditional online media that can be targeted to the audience. Additionally, our experts provide ongoing training and consultation to leverage social outlets to deliver and manage customer facing content.

Mosaic Life Care Digital

Fujifilm Inkjet - Lead Generation

InQuest was tasked with helping generate leads and shorten the sales cycle for Fujifilm Inkjet Solutions. We created the new fujifilminkjet.com website and integrated a robust CRM solution. When a new or existing lead requests information like a demo or print sample on the website, that information is logged and sent to individual sales team members for follow-up. In addition, the system can generate and send targeted email campaigns to customized lists of acquired leads.

Fujifilm Lead Generation

Fujifilm Inkjet - Print Advertising

Developing compelling print advertising for Fujifilm requires creating bold, vivid visuals that could convey the quality of their graphic systems. The messaging emphasizes the boost in profitability printers will gain through Fujifilm’s innovations in efficiency and quality. Potential customers are driven to the fujifilminkjet.com website where qualified leads are collected and assigned to sales staff.

Fujifilm Print Advertising

GREX - Brand Strategy

An established rail maintenance solutions provider, Georgetown Rail Equipment Company lacked a consistent brand. InQuest conducted competitive research and recognized GREX as a pioneer in the space,utilizing technology to improve upon traditional rail maintenance methods. Their new branding based on providing “Real Rail Solutions” establishes them as a leader who would put their engineering capabilities to work to solve problems.

GREX - Print Advertising

Solutions-focused print advertising positions GREX as a problem solver in the industry. Our communications for the brand focus on the benefits their customers receive from GREX technology. The more modern look of their advertising stands out in industry publications that are otherwise very traditional in look and approach. The new creative approach, combined with leveraging only the most relevant publications and issues of those pubs, provides our client with increased ROMI (Return-on-Marketing-Investment).

GREX Print Advertising

GREX - Digital

When they first became a client, GREX maintained separate websites for several of their products. Customers seeking information on one solution were directed to these various sites leaving the core company brand behind. After consolidating the various product brands under one company brand, our digital strategy also consolidated the properties into a single branded website that provided users easy access to the content they desired.

GREX Website Homepage

Starlight Theatre - Direct Marketing

A non-profit theater that hosts major off-Broadway productions, Starlight relies on season ticket sales for the bulk of their revenues. Reaching out directly to customers to get them excited about the shows and benefits of season ticket membership is key to securing these sales. Our direct response marketing efforts target season ticket renewals, potential season ticket buyers and finally single ticket purchasers.

Starlight Theatre - Data Management

To find potential new season ticket members for Starlight, we merged 16 separate customer lists. Then we mined that data to target only those we knew would have the highest propensity to buy. That level of list customization ensures Starlight gets the highest return on investment for their direct marketing efforts.

Starlight Theatre Data Management Used for Direct Marketing